The Products

Underwear with Intent

Men's essentials designed to outperform every other pair of underwear in your drawer. Made from sustainable fabrics that have been meticulously selected to provide a balance of style, comfort, and durability.

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Organic Cotton

Strong, durable, and versatile, cotton has withstood the test of time, with it's fabrication dating back to 5000 BC, and today remains the global leader in underwear fabrication. Our Organic Cotton is produced using 100% natural seeds without the use of pesticides, making our Form Fitting Trunks particularly comforting on sensitive skin, and reducing the acidification of land and water by 70% when compared to standard cotton.

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Bamboo

When processed into clothing, Bamboo has a soft texture akin to silk, which is naturally anti-static and moisture wicking. The fabric contains micro-gaps in each fibre, making it lightweight and breathable.
Ideal for active lifestyles, we developed the Stretch Active Boxer Briefs from Bamboo as
it's essentially nature's performance fabric.

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  • We use sustainable materials, packaging and renewable energy where possible to reduce our carbon footprint and the impact on the planet

  • Durable by design our underwear lasts the test of time with our durable construction. You should expect them to last for more than just a few wears.

  • Our underwear is made using bamboo and organic cotton, which are grown without the use of chemical pesticides or harmful fertilisers, providing a safer working environment for farmers and manufacturers.

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